How to Know What The Customer Wants


Running any kind of a business isn’t easy work and there’s so much that needs to be scrutinized just to make sure that things are going according to schedule. Running a business is one thing but producing a product of service that generates revenue is another challenge altogether and arguably the most important thing that a business should be doing as well. After all, at the end of the day it’s up to the customers to buy, right? So it’s only natural that a business pays more attention to what the customers want.

Customer feedback used to be important for businesses to gain a competitive edge over their rivals in the start but these days Walker Info customer voice is absolutely important for any business that wants to be successful and aims for growth. Here are three ways in which businesses investigate what customers are looking for.

Quantitative Data

This is the second hand data that businesses collect from credible sources such as research papers, books and live charts. This data certainly provides a quick overview of various buying trends to the business but it can be outdated or non-specific to the needs of the business in question.

Qualitative Data

This is the data that the business will collect first hand by conducting their own interviews and surveys. This requires time and resources but this way the business in question can get answers to specific questions that they can base their strategy on.

VOC Strategy

Consumers aren’t easy to understand and because of this, the above two methods have certain gaps in them that they can’t individually fill. However, if both these methods were used collectively and analysed by experts in consumer insights, the business might have a clearer picture of what the customer wants.